Office Rm 229.
Please make an appointment ahead of time.
Email: jpihlblad at
Date: Outline of Class Activities: Links:
Week 1

1. Fill out questionnaires and have your picture taken.
2. Discuss the syllabus.
3. Introductory Slides.
4. Students introduce yourselves.
5. Slides: What's the difference between art and design?
6. Homework: Read about the grid. Answer study questions, to be turned in to me.

1. Syllabus.
2. Questionnaire.
3. Reading, click here; What is the Grid, and When Do I Need it? from White Space is Not Your Enemy by Golombisky & Hagen.
4. Study Questions to answer.
5. Not required: Thomas Kincaid article.


Please send me an email from your usual email address, so that I can have it for my records, to contact you.

Second Reading: Avoiding The SIns of Amatuer Layout, click here to download, print your answers to the study questions, or type on a separate page.

In order to start working on your designer's research presentation, I will assign designers to each student. See the list below. There is a page description of guidelines for your presentation, at right, and some Powerpoint suggestions. If you don't want to do the designer I have assigned to you, that's fine; look at the others who are not assigned yet, and email me about your choice-change.

Assignment 2: Research Presentations on Designers, click here to download the pdf.

Make a better Powerpoint, click here for demo-page.

Open Powerpoints of designers-to see quick examples of their work:
Part 1
Part 2
Part 3

Designer Presentations
: Alexy Brodovich
: Cipe Pineles
: Paul Rand
: Alvin Lustig
: Saul Bass
: Milton Glaser
: George Lois
: Massimo Vignelli
: Matthew Carter
: Paula Scher
: April Greiman
: Tibor Kahlman
: Neville Brody
: Herb Lubalin
: Armin Hofmann
: Derek Birdsall
(see next column for more designers)
: Michael Beirut
: Chaz Mavyane-Davis
: Zuzana Licko & Rudy Vanderlans
: Louis Fili
: David Carson
: Gary Baseman (Illustrator)
: Stephan Sagmeister
: Shinoske Sugusaki
: Why Not Assiciates
: Shepard Fairy
: Chip Kidd
: Eddie Opara
: Peter Saville
: Otl Aicher
: Irma Boom
: Alan Fletcher
: Philip Worthington

Week 2

1. Go over the Study Questions together.
2. Talk about the assignment of doing a Powerpoint Presentation
3. Use your magazine to discover the grid, using tracing paper & pica rulers.
4. Set up Master facing pages in InDesign.
5. Learn how to make automatic page numbers in InDesign.

1. Assignment: Presentation on Designers
2. Slide shows of designers:
a. part 1pdf
b. part 2 pdf
c. part 3 pdf
3. Make a Better Powerpoint Presentation.
4. Assignment: Discover (and measure) the grid of your magazine.

1. Grid example 1.
2. Grid example 2.
3. Crid Example 3.

Week 3

1. Student Presentations
2. Return to setting up your master pages in InDesign with the grid you discovered from your magazine.
3. Introduction to InDesign: The Basics.

Week 5

1. Setting up your grid in InDesign and InDesign Demonstration.
2. Setting automatic page numbers on Master Pages.
3. New assignment: The first and second of ten spreads.
4. Anyone who missed giving their presentation last week will give it if we have time.

Setting Up Auto Page numbers
InDesign Basics Demonstration Pages

Assignment: Ten Spreads
1. First Spread
2. Second Spread

Not Lorem Ipsum:

Slides of Examples: Ten Spreads Ten Spreads: Ten Example Slide-shows.
1. Initial large capital.
2. Using a colored or transparent box.
next strategy?
Week 6

Using the grid you already set up in InDesign, make successive sets of double page spreads for each design strategy:

1. Create a new double-page spread that uses extreme contrast in text size. See examples. Download assignment page, click here.

More examples, click here.

Read this article: Smashing Magazine, Combining Typefaces

And this article: Four Techniques for Combining Fonts, by Hoefler & Co,

And study this chart, 10 Commandments of Typography, click here.

2. Create another double-page spread which combines different typefaces in a successful composition.

3. Create another double-page-spread which uses simple-shaped text-frames. Assignment page, click here.
Examples, click here.

Everything should be ready for critique next week in projected digital-format (not printed yet).

Week 7

1. We will look at all the spreads you have done so far and talk about your design strategies and your process.
2. Text Wrap Panel
3. Silouetting Images and complex text-wraps.

New assignments for Spreads and Their Demo-pages:

Text Wrap Panel
Silouetting Images & Complex text-wraps.

Week 8

1. Look at your work for the past strategy assignments
2. See the presentations of students who were out sick.

Save next assignment for next week,
Everyone gets caught up!


Week 9

1. Demonstrations of the next two design strategies.
2. Look at student work.

#8: Positive and Negative Type

#9: Justified Text Fits in a Rectangle

Week 10

1. Photos inside Type Demo.
2. Look at Student Designs.
3. Measure and Compare point sizes of type.

#10: Photos seen through type.

Week 11

1. Demonstration of the Paragraph Style Panel.
2. Look at Student work.
3. Measure and compare ratio: type size to leading to column width.
The Paragraph Style Panel
Guidelines for comfortable reading text.
Week 12

1. Print your favorite spread (one spread or two), after careful proofing!
2. Class Critique of printed spreads.
3. Turn in a folder which has:
a. All ten spreads which demonstrate all ten devices. You should have used the automatic page number aspect of master pages, and used the Paragraph Style Panel to style 5 spreads, include the Hyphenation Panel.
b. Folder must have all the images or photographs you used in the spread included.
d. I need both your InDesign files, packaged, and a pdf of all ten, please.

Proofreaders sheet, click here.
Bookjacket Assignment, click here.

Week 13
Individual meetings with each student to check your progress.
Demonstration in setting up your book jacket file.


Week 14

Print your final versions of several magazine spreads after the instructor(me) gives you the okay.
Critique, as time allows.


Week 15
Last Class:
Final Critique